At the end of the video, he proudly holds up the flight board for his daughter to see. And of late, the social media platform has become a dunk contest for users mocking the love of tiny tasters, beertography, and, especially, social media check-ins for what we’ll dub their “Dads Untappd.”Īs the Home Depot theme plays - an often-used musical cue on the app to denote quintessential dad-ness - teen user notemilieembbury captions her TikTok: “beer dad = activated.” We see her POV as her father, with a graying beard, Hillsboro Hops baseball cap (a Portland-area minor league team), and quintessential dadbod checks off all the typical, in her opinion, tasks of a Dad Untappd: sampler acquired (CHECK), photo of his flight (CHECK), logging them on Untappd (OF COURSE), and snack of Kettle Chips washed down with a wee glass of an amber liquid. It’s been around for decades, which means your typical IPA drinker these days might be some 50-something suburban dad, and he might very well have a Zoomer daughter hell bent on roasting his craft beer affectations on TikTok.Īctually, it’s not a case of might.

But, it’s so often forgotten that craft beer is hardly a new phenomenon. When one thinks of a typical craft beer drinker, it’s easy to conjure the lazy stereotype of a bearded and whip-thin big-city millennial who wears cool vintage T-shirts and has a fondness for the latest and greatest hazies. “Yes citrus and hoppy… no dad I’m not sure why your check in isn’t working” #fyp #untappd

Wine version of untappd